Tom DeLapp: Seeing the Brilliance in Children

Tom DeLapp’s PR Perceptions

I have come to realize that school administrators and teachers are actually diamond cutters. Recently, in an academy workshop for aspiring superintendents, I posed my usual question as we explored marketing, branding, and communication concepts: “Why should I enroll my child in your schools?” One answer I got back was unexpected, and absolutely brilliant.

via Seeing the Brilliance in Children.

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