The Educated Guess: Persuade, not threaten, me to vote for your initiative, Governor

By Arun Ramanathan

A few Saturdays ago, my kids and I walked through a crowd of signature gatherers for ballot initiatives outside Trader Joe’s. Some of them all but tackled me as they pitched their proposals. All of them promised more money for education and a better future for my children. Unfortunately for the signature gatherers’ bottom line, I didn’t have time to stop. My children and their school had more immediate needs. We were on our way to a Dance-A-Thon, one of many “-thons” that California parents have organized to raise money for their schools.

via Persuade, not threaten, me to vote for your initiative, Governor – by Arun Ramanathan.

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