As policymakers continue to wrestle with the issue of bullying, there’s a new emphasis on getting kids who see bullying happen to speak up.
At the third Bullying Prevention Summit here, the nonprofit Ad Council today shared a new public service campaign encouraging parents of children who see their peers being bullied to report it.
“Teach your kids to stop being a bystander,” one ad says. The spots then direct students to StopBullying.gov.
The message is that kids shouldn’t give bullying an audience, said Peggy Conlon, the Ad Council’s president and chief executive officer.