The Educated Guess: Brown struggling to sell Prop 30 to wary voters

Rework your talking points, Governor. You risk losing the message war over Proposition 30.

That’s one implication of the latest poll on Jerry Brown’s tax initiative for the November ballot. Most Californians continue to back it, but not by a comfortable majority. Pollsters are predicting a tight race to the finish.

In the PACE/USC Rossier poll, 31 percent (blue) said they’d strongly support Proposition 30 and 24 percent somewhat support it (orange), while 23 percent strongly oppose (brown) and 12 percent somewhat oppose (green), with the rest undecided.

According to the online poll by Policy Analysis for California Education (PACE) and the USC Rossier School of Education of 1,041 likely voters, 54.5 percent say they favor and 35.9 percent say they oppose Prop 30, with 9.6 percent undecided – results that are in line with other recent surveys.

via Brown struggling to sell Prop 30 to wary voters – by John Fensterwald.

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