We know that about 7,000 high school students drop out every school day and that, for many, this process starts with chronic absenteeism. So it makes perfect sense that BoostUp, a dropout prevention campaign created by the U.S. Army and the Ad Council, is adopting attendance as a key component of its efforts.
Tomorrow (2/25) at noon, BoostUp is hosting a Twitter Q&A from noon to 1 with Attendance Works Director Hedy Chang and Johns Hopkins University researcher Bob Balfanz (follow us at hashtag #AttendanceCounts). BoostUp is also releasing an Attendance Spark, a video widget that you can post on Facebook or embed on your website. The spark includes a recent PSA on attendance, along with links to other resources.