The Best Buy back to school commercial, “Lidia Marin,” highlights personalization and customization. The viewer finds out that Lidia Marin, a marine biology major, loves marine biology and has a dream to be a marine biologist. Lidia and a Best Buy salesperson enter the dreamlike world of Best Buy, which promises to find “what’s perfect” for Lidia. The message: Best Buy is committed to doing everything it takes to meet the needs of the consumer, and the store is built for personalization and customization.

via Personalized Learning, Big Data and Schools | Edutopia.