By Jace Harr
Back-to-school shopping is becoming increasingly expensive, and that appears to be the fault of technology.
The Back-to-School Consumer Pulse Poll by the Rubicon Project was conducted in mid-June of this year, and surveyed 1,000 parents of students in K-12 and college, writes Leila Meyer of Campus Technology. Parents were found to be spending more this year on school supplies than in the past and were starting their shopping earlier. They also found that they needed more advanced and expensive technology just to meet classroom requirements, meaning that many parents will be buying laptops and tablets for their students this summer.
56% of parents are planning on spending more money on school supplies this year than last year, and K-12 parents count on spending an average of $873 per student, while college parents anticipate spending $1,124 per student.
72% of parents plan to buy technology-related items. Only 61% plan to buy apparel and retail items, and 50% plan on buying traditional school supplies. More than half — 52% — of college parents plan to buy their student a laptop for the coming school year, and 46% plan on purchasing a tablet.