By Anne OBrien
We all know that the back-to-school season is exciting — not just for students and educators, but for parents, businesses, and the media as well. Its a time when the greater community is primed to pay attention to its schools. As Nora Carr, Chief of Staff for Guilford County (NC) Schools and former president of the National School Public Relations Association (NSPRA) has written, “In terms of PR heaven, it doesnt get any better than this.”
So its important that educators consider back-to-school communications a key part of their work, taking advantage of this once-a-year opportunity to spread the word about whats happening in their school (or district) and set the tone for the engagement of families and other stakeholders for the rest of the school year.