Vallejo school district passes on PR consultant – Times Herald

By John Glidden

Months after the Vallejo school superintendent declared a need for the community to receive “positive” news about the district, an official confirmed Friday that the district has halted negotiations for a public relations position.

Vallejo City Unified School District spokeswoman Alana Shackelford stated by e-mail that “the district has decided to move in a different direction,” regarding a contract with Joe Wolfcale to become the district’s public relations consultant specialist.

During a March meeting, Superintendent Ramona Bishop stated that there is a “misrepresentation of the truth that continues to be in this community (about the district).”

“We are not interested in a spin doctor,” Bishop said at the time. “We are interested in transparent and accurate reporting around the positive things that are going on in our school district.”

via Vallejo school district passes on PR consultant.

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