Vallejo school board to seek PR consultant – The Reporter

By John Glidden

The Vallejo City Unified School District wants to improve its public image so it can attract students and families.

The board of education is slated to review a proposal Wednesday night, which, if approved, would authorize the district to spend $1,000 from the general fund to advertise for a public information consultant.

According to the district, the consultant would support the VCUSD by “providing feedback on press release, newsletters, reports and brochures and ensure dissemination of positive stories about VCUSD to local, state and national media outlets.”

Source: Vallejo school board to seek PR consultant

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